Latest News

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28th January 2017
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Consumer Research Segments

CUSTOMIZED RESEARCHES



CUSTOMIZED -

Insight Mining & Usability Testing to
  • Develop communication
  • Test communication
  • Product or service concept evaluation
  • Develop product or service prototype
  • Prototype evaluation
Shopper’s Behavior Analysis
  • On premise shopper’s behavior & attitude
  • Evaluation of retail mix

STRATEGIC RESEARCHES

Category Level
  • Usage & Attitude
  • Triggers & barriers
  • Customer segmentation & profiling
  • Need gap analysis
Brand Level
  • Brand image and equity
  • Brand archetype
  • Brand positioning
  • Customer profiling
  • Communication pre launch testing
  • Communication post launch
    diagnostics
Product Level
  • Attribute evaluation and mapping
  • Moments of Usage and
    Consumption

TACTICAL RESEARCHES

TACTICAL -

Communication Develop and Evaluation
  • Advertising pre – testing
  • Concept development, Recycling, Evaluation, Funneling
Product Development and Evaluation
  • Semiotic decoding and evaluation of pack design, graphics and logo.
  • Pack ergonomics