Latest News

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28th January 2017
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Our Research Methodologies

We endeavor to gain timely and comprehensive insights with various research tools.

SPECIALIZED RESEARCH METHODOLOGIES
Ethnographic observations

  • Shadowing - observing customer – In Home, Out of Home, Hangouts
  • Capturing ‘real time responses’ in natural environment.
Consumer panel

  • Mapping consumer trends and attitudinal shift
  • Quick response forum to vet an idea

Audits
  • Exit interviews
Insight Mining Workshops

  • Detailed discussion with stakeholder teams/ insight presentations

CONVENTIONAL METHODS
Group discussions -

  • Focus, Extended, Mini groups , Paired, Triads, Quads
  • Peer groups, opinion sessions
Depth Interviews

  • Face to face in depth, exploratory
  • One to one – profiling, laddering, usability testing
  • Couples, friends, family interviews
  • Exit interviews
  • Paired, Triads, Quads
Consumer Connect

  • Consumer encounter sessions